BRAND INCEPTION
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Eva fu
eva.fuchang@gmail.com
New York
RESEARCH BASED
BRANDING
Phase 1: Brand Design
May 27 – June 14, 2025
Logo design, alignment call, and revisions. Brand fonts and color palette will also be set
Estimated at 14 hours
Phase 2a: Packaging Design
June 16 – July 11, 2025
Packaging design, alignment call and revisions. This phase builds on the brand system developed in Phase 1
Estimated at 18 hours for 1–2 SKUs; finalized once SKU count is confirmed
Phase 2b: Packaging Production
July 14 – August 1, 2025
File handoff, communication with printers or packaging studios, and final approval
Estimated at 5 hours
Phase 3a: Catalogue Photo Design
August 10 – August 15, 2025
Begins upon delivery of packaging materials at the external photo lab
Estimated at 5 hours
Phase 3b: Editorial Photo Design
August 18 – September 26, 2025
Talent scouting (no charge), booking, art direction, prop sourcing, photoshoot (8 hours/1 day), and post-production
Estimated at 25–30 hours; finalized based on image and SKU count
Phase 4a: Website Design
September 29 – November 7, 2025
Includes Shopify visual design, site structure, user journey, image implementation, UI/UX testing
Estimated at 35 hours
Phase 4b: Website Buildout
November 10 – November 17, 2025
Final implementation of pre-approved copy and operational testing
Estimated at 7 hours
NOTE
Hours are estimated for the lead role only. Date ranges include estimated production lead times, backdated from launch.